How to Build Brands Using Strategy - A Case Study For Designers (Featuring Chris Do)

More and More I’ve noticed creatives throwing around the word Strategy, a lot of designers are calling themselves brand strategist and clients expect everyone involved with their brand to be strategic, But what do strategy, strategist and strategic really mean? 

Well when you know what those S-words mean you can: defend your work without being defensive, speak and understand the language of business which helps you get work you’re proud of to see the light of day. 

This discussion uses a case study to talk through the set of choices, discernment and planning needed to be strategic. Watch here >

Post-Pandemic Design Education (Part 1): Where Do We Go From Here?

Edited by Steven Heller.
All art and design schools and university programs in the United States during the age of COVID-19 have had to develop alternative methods of teaching students. Although there has not been a one-size-fits-all solution, various forms of complete or partial remote learning have been in effect for almost a year. When the pandemic ends—and it will—educators will have to decide how to integrate at least some of the new approaches with the old. We asked a medley of teachers and chairpersons from a variety of schools to answer two questions about the imminent future. Read the full article here >

Watch DesignThinkers Presentations from Black Industry Leaders

In celebration of Black History Month, the RGD is sharing stand-out DesignThinkers presentations by Black industry leaders and creatives for the entire month. See full list of presentations >

TDC Member of the Month

Douglas Davis builds creative bridges. His deep understanding of how to connect people to ideas to culture has been the basis of his design and strategy career. In this month’s interview, we discussed the importance of family, community, and belief in the self—and how to bring more Black kids into the world of type. Click to read the full interview >

MFA Design Guest Lecture

Douglas Davis visited with us today to share wisdom and inspire us to be more than just great designers. 

He started by diving right in: “I can confess that I don’t know the right answer [to all design problems] but I do know what I think,” he said. With a clear sense of his confidence in strategy and the business of design. Read more >