Strategic Marketing Campaign / BRANDED CONTENT

5-minute Creative Mentor Video Series in collaboration with Adobe Creative Cloud for teams / The Stoke Group
There are some things they just don't teach you in design school. Creative leadership, decision making processes, and the new systems design needed to navigate a global pandemic are just a few things. Developed for creatives who are short on time, Douglas will host the new series as an expert creative mentor sponsored by Adobe Creative Cloud for teams. Click the image above for Episode 1 which focuses on The Creative Strategy Framework, Douglas’ methodology for organizing the chaos in the creative process.

Winner 2022 Gold Hermes Creative Award: Strategic Marketing Campaign

Writer, Presenter: Douglas Davis
Producer, Editor: The Stoke Group

Episode 2 is centered around questioning the answers that may have worked in the past and writing — or rewriting — the creative brief.

Episode 3 is aimed at pitching to decision makers when they don't want what they need.

Imported from Brooklyn

BRANDED CONTENT / DOCUMENTARY

Imported From Brooklyn is a story about finding the path to possible when you have more ambition than resources. More than half a century later, City Tech’s B.F.A. in Communication Design still offers a private school education at public school prices. Whether Tony’s story in the 60s or the school’s current Asian, Middle Eastern, South American, Eastern European, or Caribbean American students today, Imported From Brooklyn tells an important story about access to education, perseverance, and the grit needed to achieve one's dreams.

Winner 2020 Emmy Awards - NY Chapter: Education/Schools, Program
Nominee 2020 Emmy Awards - NY Chapter: Editor Program, Craft
Nominee 2020 People's Choice Award - B Free Awards, BRIC Arts - New York
Semi-Finalist & Official Selection 2020 Fine Arts Film Festival - Venice, CA
Winner 2019 Communicator Award: Documentary
Winner 2019 Communicator Award: Education
Winner 2019 Communicator Award: Art Direction
Winner 2019 Aurora Award: Documentary
Winner 2019 Telly Award: Documentary
Winner 2019 Telly Award: Education
Official Selection 2019 CUNY Film Festival
Official Selection 2019 Helsinki Education Film Festival
Official Selection 2019 International Fine Arts Film Festival

Broadcasted on:
Thirteen WNET PBS - New York
BRIC-TV - New York
CUNY-TV - New York

Director: Josh A. Kapusinski
Producer/CD: Douglas Davis
Editor/Camera: Josh A. Kapusinski
Production Assistants: Alvaro Nunez, Melanie Martinez, Gabriela Martinez, Dasom Kim, Eddie White

SLAY

WEB SERIES / BRANDED CONTENT

Creative Strategy and the Business of Design was published in 2016 and once it was out in the world, I needed a way to promote it. “Buy my book!” wasn’t the way I wanted to go about it so I looked to the individual chapters for inspiration and made a series of trailers. I started with the most relatable themes at the end of the book that deal with surviving as a creative (Chapter 13 How to Take a Punch in the Face) and successfully managing fear (Chapter 14 Dragon Slaying).

Winner 2019 Communicator Award: Web Series
Winner 2019 Aurora Award: Campaign
Winner 2019 Davey Award: The Davis Group
Official Selection 2019 CUNY Film Festival

Writer, Director, Producer: Douglas Davis
Editor/Camera: Clifford Harry

You can’t write a chapter about successfully managing fear if you don’t walk the talk, so I took a stand-up comedy class where I’d have to conquer my fear live onstage. The result was an award-winning web series of cinematic :15, :30, :60 spots for Instagram, Twitter, Facebook, and the full 2:42 visual essay(top).

INTERNAL BRAND CAMPAIGN DEVELOPMENT

This Dutch bank with a global presence reached out to me for help with an internal communications campaign aimed at stating what makes the US culture a special place to work. After presenting the first five posters to the managing director of US operations and his Culture Team, the final result was a set of 15 aluminum posters displayed in Chicago’s two floors, Dallas, and New York’s four floors.

HSBC: TANGRAM CAMPAIGN 

The Tangram is an ancient Chinese puzzle, consisting of 7 geometric shapes. The ECD at Brouillard Jamie Ambler used this game as a metaphor for the global solutions of HSBC’s Corporate Investment Banking and Markets division. Each business line was represented as one of the 7 pieces of the Tangram. The campaign rollout included HSBC offices in ASIA PAC, Europe, and the US with outdoor in Times Square, Canary Wharf, and Airport placements. The media buy included The Economist and The European Business Review. I was a supporting art director called in to help execute the three phases of this massive piece of business. 

PRINT COLLATERAL

The Council for Economic Education (CEE) is the leading organization in the United States that focuses on the economic and financial education of students from kindergarten through high school. I art directed a consistent brand look and feel for their CEE Report newsletter and the design of their research findings, The Survey of The States. Download a copy of the original from the CEE website here.