Professor Douglas Davis, Department of Communication Design, has spent years telling his students that remaining relevant as a creative professional takes more than creativity—it also takes an understanding of the language of business. Douglas began as a designer in the digital advertising industry and has evolved into a strategic expert known for his creative business approach. His new book, Creative Strategy and the Business of Design (HOW Books, 2016), teaches left-brain business skills to right-brain creative thinkers, filling a void in design curricula.