My book started gaining traction in the UK creative community around November 2017. Ian Paget, a UK based designer and “logo geek” reached out to me via his Logo Geek Community on Facebook to be a guest on season three of his podcast. The conversations on his show have included successful industry practitioners such as Aaron Draplin of DDC, Marty Neumeier author of the Brand Gap and Tom Geismar of Chermayeff & Geismar & Haviv. Our conversation was about why it is important to understand business and strategy as a designer. Listen here >