Visiting Professor, Beijing Normal University Fall 2019
The I-School at Beijing Normal University specializes in interaction design and user experience. It was an honor to be selected to develop and facilitate the Business model course (62 students) within their graduate program and partner with the university publisher to translate my book Creative Strategy and the Business of Design. This intensive week of strategy and mentoring culminated in team presentations to Lenovo, the client partner I requested. During this week, the client briefed the student teams on their business challenge and from there, I utilized the tools from my book and methodology to arrive at six strategic recommendations with campaign executions. Faculty observed my mythology so as to understand how to bring the concepts in my research to life. This invitation to teach, translate my book, observe industry collaboration in practice was part faculty professional development and curriculum development. Download here >