“We are in a global reset due to a pandemic where once again, no one know’s what to do. But we do have a process that leads to creative business solutions. Focus on that instead of wasting your energy on the fact that you don’t know what to do – no one knows what to do – so no one should be wasting time thinking about that. Answer the business problem with creative that is on brand on strategy and on message on time and preferably under budget.
So focus on the process that leads to a range of outcomes and then evaluate the outcomes to select the one that works best, but also question the answers, let it register that the normal “thing we always do” is no longer relevant because the environment changed and though it’s easier to just do what we’ve always done, we wouldn’t be leaders if we didn’t push into the unknown and question whether some or all of the factors that were present are even relevant in our current condition.” – Douglas Davis > Listen Now