Printmag.com Feature: Learning the Wrong Lessons: Education in the Age of Disruption

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NEWS

The National Center for Education Statistics estimated that 1,853,000 tassels turned from right to left in the 2015-16 academic year. This transition from academics to actual workplace has always been the moment of truth because it shows whether the new hire majored in letters or focused on learning. However, the speed at which the disruption and change is taking place in some industries happens much faster than the time it takes to go from freshman to first day. As technology transforms, breaks and creates business models, what are the implications for the education model? Read More >

Think Like They Think: The latest article from Douglas in The European Business ReviewJanuary/February 2016

As a follow up to his first article in the publication, The European Business Review has tapped Douglas once again to talk bout his Creative Strategy Framework. This article touches on his idea that creative people must retrain how they hear their client requests in order to answer them within the context of an overarching strategic recommendation vs just selling tactics. Download the PDF >

Southern Style with an English accent: Creative Strategy and The Business of Design piece published in the European Business Review

I was surprised to have been contacted a few months ago by an editor in London who was looking for my take on creativity and business. After sending two possible entries for the September/October 2016 edition of The European Business Review, they accepted both. Stay tuned for more in the November/December 2016 edition. > Click to download September/October 2016 

Look Inside the Target’s Head: Seeking Inspiration Within Brands & Products

Reaching your target is a lot easier when you know the brand well. It can be tough to nail down exactly what a brand is nowadays, though. Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way: “Products are made in the factory, but brands are created in the mind.” Read more >

Spice Up Your Pitch Life: Taking Your Scenario Analysis to the Next Level

You’ve researched the brand. You’ve pinpointed the right media channels. You’ve written taglines. You’ve designed logos. You’ve narrowed down your creative solutions to three that you want to show the client. You’re ready to show them your scenario analysis. 

Now what? Find out more here >